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Download PDF by Steve Penfold: A Mile of Make-Believe: A History of the Eaton's Santa Claus

By Steve Penfold

A Mile of Make Believe examines the original heritage of the Santa Claus parade in Canada. This quantity makes a speciality of the Eaton’s subsidized parades that happened in Toronto, Montreal and Winnipeg in addition to the shorter-lived parades in Calgary and Edmonton. there's additionally a dialogue of small city choices, equipped via civic teams, carrier golf equipment, and chambers of commerce.

By targeting the pioneering attempt of the Eaton’s division shop Steve Penfold argues that the parade finally represented a paradoxical kind of cultural energy: it allowed Eaton’s to press its picture onto public existence whereas additionally reflecting the decline of the as soon as strong keep. Penfold’s research unearths the "corporate fabulous" – a visible and narrative mixture of meticulous association and eccentric sort– and its impression on parade traditions. Steve Penfold’s significant analytical abilities have produced a piece that's concurrently a cultural heritage, heritage of commercial and remark on consumerism. specialist historians and most people alike will be remiss if this wasn’t on their vacation want list.

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