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New PDF release: Agenda-Setting (Communication Concepts)

By James W. Dearing,Everett M. Rogers

what's the significant social challenge within the information this day? Who made it so vital? Social matters which are well known at the media time table usually call for cognizance at the public schedule, and in flip circulation speedy up the coverage schedule, growing coverage changes.

Based on study of up to date social concerns that experience hit the headlines - together with the warfare on medications, drink-driving, the Exxon Valdez oil spillage, AIDS and the Ethiopian famine - this publication offers vital theoretical and sensible insights into the agenda-setting technique and its position in effecting social change.

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